April 2025

April 28, 2025 Three Benefits of AI-Driven, Human-Powered Marketing Sharon Higgins Chief of Product Marketing, Synergy Marketing AI In the fast-paced world of modern marketing, combining artificial intelligence (AI) and human creativity is a game-changer. As businesses seek more effective ways to engage with customers, AI provides a powerful tool to streamline processes, enhance decision-making, […]

April 22, 2025 The Learning Curve for AI in B2B Marketing: From Cold Leads to Intelligent Conversations  John Colvin CEO, Synergy Marketing AI When most people hear “AI in marketing,” they picture personalized ads, chatbot assistants, and endless product recommendations — all served to consumers with lightning speed. However, in the world of B2B marketing,

April 14, 2025 Smart Summer Strategy to Engage with Customers Maria del Carmen Wever CSO, Synergy Marketing AI As summer approaches, many of us are shifting gears. School’s out, family trips are on the horizon, and inboxes start to reflect the “out-of-office” wave. For those of us in the SaaS space, the question isn’t whether

April 14, 2025 The Secret Growth Weapon Most Companies Haven’t Tried Yet: MaaS Imagine where your business could have been six months ago with the right marketing partner. In an era of digital transformation, businesses constantly seek innovative ways to stay competitive, drive growth, and manage costs. One such revolutionary approach that has the c-suite

April 08, 2025 How AI-Powered Hyper-Personalization is Transforming Marketing ROI in 2025 Discover how AI and hyper-personalization transform marketing strategies, driving increased return on investment (ROI). Maria del Carmen Wever CSO, Synergy Marketing AI Marketing is evolving. Rapid technological advancements, driven by artificial intelligence (AI) and data, transform how businesses engage with their audiences. It’s