May 2025

From Words to the Heart: How Emotional Intelligence (EI) is Redefining the Contact Center Experience

May 28, 2025 From Words to the Heart: How Emotional Intelligence (EI) is Redefining the Contact Center Experience Synergy Marketing AI Team In an era where digital speed and automation dominate customer service, one human skill is quietly redefining the contact center experience: emotional intelligence. Unlike scripts or systems, emotional intelligence (EI) empowers agents to […]

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Overcoming the Top 10 Marketing Fears: Turn Anxiety into Actionable Success

May 21, 2025 Overcoming the Top 10 Marketing Fears: Turn Anxiety into Actionable Success Synergy Marketing AI Team Are you struggling with marketing anxiety? The first thing you think about is that challenges and fears can also become opportunities. In this blog, we want to discuss how to overcome the top 10 fears—from lack of

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From Bias to Misinformation: The Ethical Imperative in AI Tools Development

May 13, 2025 From Bias to Misinformation: The Ethical Imperative in AI Tools Development  John Colvin CEO, Synergy Marketing AI Artificial Intelligence (AI) is transforming our world. It’s reshaping industries and redefining how we live, work, and interact. But with great power comes great responsibility. This is where ethical AI comes into play. It’s about

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5 Core Elements of a Future-Proof Marketing Strategy

May 6, 2025 5 Core Elements of a Future-Proof Marketing Strategy Maria del Carmen Wever CSO, Synergy Marketing AI  In today’s fast-paced Marketing world, creating a sustainable, long-term strategy requires blending cutting-edge technology with human insights. By combining AI’s powerful insights with marketers’ emotional intelligence, businesses can unlock new levels of efficiency and impact. This

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