Blog

Aug 26, 2025 Five Essential Trends for Growth in the Fourth Quarter of 2025 Synergy Marketing AI Team As Q4 approaches, SaaS companies must shift gears. Growth isn’t just about chasing new customers—it’s about sealing the cracks in your revenue engine. Here are five trends we’re seeing across high-performing SaaS teams—and what to do about […]

Aug 12, 2025 Q4 GTM Crisis? Accelerate Your SaaS Growth Before Year-End Synergy Marketing AI Team As you fine-tune your Q4 growth strategy, are you hitting a wall? You’re not alone. A recent survey developed by Synergy Marketing AI addressed to Marketing and Sales leaders revealed that 44% of B2B SaaS leaders say “not enough

Jul 4, 2025 From Kiss Cam to Crisis Management: What the Astronomer Scandal Taught Us About PR in the AI Era Synergy Marketing AI Team Every story must include at least four elements: A hero (Protagonist), a villain (Antagonist), a challenge (Obstacle), and a helper (Ally). The Astronomer case has them all: A Coldplay concert,

Jul 3, 2025 How to Plug Three Costly Growth Leaks Before They Drain Your Profits Synergy Marketing AI Team Software as a Service SaaS companies often face hidden challenges that can hinder growth. These are known as growth leaks. They can quietly erode your customer base and revenue. Understanding these leaks is crucial for maintaining

Jun 13, 2025 The Voice of the Customer: How Contact Centers Evolved into Goldmines for Businesses Synergy Marketing AI Team Today, for companies, knowing your customers is not just a bonus; it’s the bedrock upon which competitive existence is built. For decades, contact centers were essentially giant problem-solving centers, with agents primarily concerned with answering

May 28, 2025 From Words to the Heart: How Emotional Intelligence (EI) is Redefining the Contact Center Experience Synergy Marketing AI Team In an era where digital speed and automation dominate customer service, one human skill is quietly redefining the contact center experience: emotional intelligence. Unlike scripts or systems, emotional intelligence (EI) empowers agents to

May 21, 2025 Overcoming the Top 10 Marketing Fears: Turn Anxiety into Actionable Success Synergy Marketing AI Team Are you struggling with marketing anxiety? The first thing you think about is that challenges and fears can also become opportunities. In this blog, we want to discuss how to overcome the top 10 fears—from lack of

May 13, 2025 From Bias to Misinformation: The Ethical Imperative in AI Tools Development  John Colvin CEO, Synergy Marketing AI Artificial Intelligence (AI) is transforming our world. It’s reshaping industries and redefining how we live, work, and interact. But with great power comes great responsibility. This is where ethical AI comes into play. It’s about

May 6, 2025 5 Core Elements of a Future-Proof Marketing Strategy Maria del Carmen Wever CSO, Synergy Marketing AI  In today’s fast-paced Marketing world, creating a sustainable, long-term strategy requires blending cutting-edge technology with human insights. By combining AI’s powerful insights with marketers’ emotional intelligence, businesses can unlock new levels of efficiency and impact. This

April 28, 2025 Three Benefits of AI-Driven, Human-Powered Marketing Sharon Higgins Chief of Product Marketing, Synergy Marketing AI In the fast-paced world of modern marketing, combining artificial intelligence (AI) and human creativity is a game-changer. As businesses seek more effective ways to engage with customers, AI provides a powerful tool to streamline processes, enhance decision-making,